Our club has hosted countless state, regional, and national events over the years. We have tried newspaper ads, TV ads, social media, and even have had a TV station out doing a report(great publicity, but it aired on the Sunday night after the event). The best advertising and cheapest, we have found, is the local newspaper sports section. We had a reporter and photographer come out a few days before an event and they did interviews and photo shots of practice. The reporter was so impressed that he changed his schedule for that weekend and we got front page of the sports section coverage all weekend. The best part was that it was free!