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Do Jotagas / JTG still exist. G2 Grup?


bikerpet
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Jotagas seemed to disappear a few years ago, and their previous website seems to have disappeared.
But I stumbled upon G2 Grup the other day and lo and behold
image.thumb.png.53491395ccfc24aafc5cc016a8e76922.png

So do Unicorns exist?

Is anyone selling these bikes again or is this just wishful thinking from a bygone era?

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There is a report on the new enduro bike in the US but the European website is just pushbikes.  The domain (jotagas) is dormant or unused or squatted.

I guess they are like a lot of others needing to see a market.  Mecatecno look in much the same place with the Dragonfly.  Electric pushbikes are the big thing and Gasgas have hit that market with a big range.  Ducati are also playing in the e-bike market.  The electric pushbike is the thing of the moment the boomer generation must-have toy.  Us poor old trials riders just don't buy enough or exist in enough numbers for anyone much to make money out of us.

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  • 10 months later...

Evening, yes they seem to have stopped producing trials motorcycles and as far as i can gather are making EMTBs, but we have been able to still  get most parts for the existing trials models, not sure how long this will last but so far we are getting parts orders. As for Mecatecno we are just awaiting the showing and arrival of the 2025 models, these are cracking bikes and deserve to be a success, as the previous person said its a shame that the trials market can't support these inovative small manufacturers. re Vince.

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  • 4 months later...
 
 
 
Quote

Jotagas of America

A different approach to the Motorcycle Industry

Our goal is to sell you the best off-road motorcycle that we can and the replacement parts for that motorcycle at the best possible prices. How do we do that? By keeping our overhead low and selling directly to you the customer without the middlemen. It’s always bothered us to look at the cost of the motorcycle or part at the manufacturer’s cost and then see what you, the customer, actually paid for it. Here’s a real-world example from a brand that we use to sell: A 300cc two-stroke cost us $7400. We sold it to the dealer for $8400 plus $400 to ship it to him. He sold it to you for $9900. Why not just sell it to you for the $8400? And most of the bikes that were sold were sold by us anyway. The customer would call us for information because they knew that we, the US distributors, knew more about the product than anyone else except the manufacturer. Even if the customer went to the dealer to buy their motorcycle, they still called us first 90% of the time. Don’t get me wrong……we understand what the dealer does every day and that they have their hands full running their business. They don’t have time to figure out every minor detail about the bike as we do. They are not a gathering point for information like we are on almost everything that the bike does well and everything that breaks on the motorcycle like we are. They don’t talk to the factory that builds the bike every day by phone or email as we do. They don’t visit the factory a couple of times each year as we do. We simply feel that we, the US distributor for Jotagas, can give you more information about the motorcycles than anyone else in this country.

Every time a part goes through someone else’s hands it pretty much doubles. A part that costs us $5 dollars costs the dealer $10 and the customer $20. I’m ok with that if the dealer spends the money and effort to stock parts but not if they only order the part when YOU need it. Every brand out there has a small number of dealers who have built a business model around stocking a big number of parts and selling them through the internet because the local dealer doesn’t stock parts. Again……I get it. A dealer with a new small brand may sell 5 bikes a year and might make $500 each. That’s $2500 gross profit. He’s not going to buy $10,000 in parts. Yeah, there’s an argument that he should and he could make money that way but a lot of small dealers who sell these brands don’t have a spare $10k for parts. So, if I’m going to spend $50,000 to stock the parts and they have to be ordered anyway why not just sell them to the customer? We make our same margin and you save money and you buy more parts and you tell your friends how much money you’re saving and we sell more! What a concept, isn't it?

 

The above makes a lot of sense to me, especially for the US market.  But it presupposes that you are willing and competent to work on your own bike.

Read the whole thing here: https://jotagasoffroad.com/company/

Edited by konrad
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